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May 27, 2008
a) What is the feeling you wanted your gum package to portray? How did you achieve this?
The feeling I wanted my gum package to portray was to give a cool mint flavor to my main target audience. I achieved this by adding pictures of mint leaves and other mint powder used in its process in order to give a mint flavored effect on my gum package.
b) Who are you targeting your gum to? How did you achieve this?
I am targeting this gum to teenagers as well as the adults. I achieved this by adding a background of mint leaves and high-lighting the central mint leaves. Besides all this the green colored effect to my gum package is symbolism because it signifies the mint.
c) What area in your design did you use Photoshop?
I used Photoshop to format and transform my pictures, else I used illustrator for writing the text.
d)More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?
The part which I custom designed is the “S”.
April 28, 2008
a) What does your logo/tattoo represent?
My logo represents the Indian “National Institute of Design.”
b) How did you design your logo/tattoo to represent this?
The process of designing this logo is as follows:
1. Firstly it was sketched on a paper and scanned further in order to design it in an illustrator.
2. I applied light and dark coloured brushes to make the design boundaries look different.
3. I used different brushes to give an attractive look and the name of the logo is fixed in such a way that it stays in a specific design path.
December 19, 2007
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